Google plans to spend up to $500 Million to promote the new Moto X
Google is reportedly planning to spend upwards of $500 million to promote the American-made Moto X phone. If the phone, which will be Motorola’s flagship smartphone, is really going to have $500 million worth of advertising and marketing dollars behind it, it will have more money backing it than Apple and Samsung spent combined on marketing all of their mobile devices last year.
Google is expected to allow its Motorola hardware unit to spend several hundred million dollars—and possibly upward of $500 million—to market the highly-anticipated device in the U.S. and some overseas markets, including in Europe, said people familiar with the matter.
All four major U.S. wireless carriers—AT&T Inc., Verizon Wireless, Sprint Nextel Corp., and T-Mobile—are expected to make the device available to their customers this fall, in part because of Motorola’s marketing plans … (via WSJ)
The Moto X is expected to be very customizable, with a rumored 25+ different color choices and the ability to mix-and-match the bezel and backplate colors. It is also widely expected that the phone will have a context awareness feature. This means that the phone will be able to detect things like when the user is driving and the movement of raising the phone to take a picture, automatically opening the camera app.
The anticipated price for the phone is $199 with a contract and $599 without.